NBSZ Partners Facebook to Launch New Blood Donation Feature

National Blood Service Zimbabwe (NBSZ) has partnered Facebook to create an innovative feature that will see blood donors signing up to get notifications when blood centres near them require urgent donations to bolster the national bank.

In a zoom meeting today, NSBZ said starting today, Zimbabweans who are between 18-65 years old, will have the option to sign up as blood donors on Facebook and be notified when blood donor centres near them have an urgent need for donations so that they can also friends.

Zimbabwe is the the eighth country in Africa where Facebook has launched this feature.

The feature is available in the following countries in Africa: Senegal, Burkina Faso, Egypt, Côte d’Ivoire, Kenya, Niger and South Africa, with 45 000 people signing up as donors in South Africa within the first month of the launch.

Commenting on the partnership, Kojo Boakye, Public Policy Director Facebook Africa said they are committed to building safe and supportive communities on Facebook during these challenging times.

“It is crucial to make it easy to connect people that want to donate with the opportunity to give, whilst learning about the blood donation centers around them and hopefully inspiring action within their communities. This is an important partnership with the National Blood Service Zimbabwe (NBSZ) and a necessary step that we believe will make a positive difference to the blood donation ecosystem in Zimbabwe.”

NBSZ Spokesperson and Public Affairs Manager Ms Esther Massundah said the challenges brought by COVID-19 have necessitated the need for NBSZ to embrace new ways of blood donor mobilization.

“The partnership with Facebook Africa is also in line with the organization’s efforts of collaborating with value-added partners,” said Massundah.

“Facebook is very popular with our blood donors and through this new platform, they will also be able to assist in the recruitment of new donors by inviting their family and friends through this new application to scheduled blood drives in the different communities,” she said.

National Blood Service Zimbabwe (NBSZ) in partnership with Facebook has announced a new feature to encourage people to donate blood by signing up online and get notifications when blood centres near them are in urgent need for donations.

In a zoom meeting today, NSBZ said starting today, Zimbabweans who are between 18-65 years old, will have the option to sign up as blood donors on Facebook, be notified when blood donor centres near them have an urgent need for donations and invite friends to donate.

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